Confit Pathways: Scaling Second Chances

Catharina Jecklin, Chelsea Gill, Amy Kenworthy, Joe Kwon

Product #:W51748

Supplier:Ivey/Bond

Discipline:Entrepreneurship, Strategy

Setting:Australia, 2025

Details:Case (PDF) • 11 pages • 2026-10-06

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In 2025, Joe Kwon, founder and CEO of Confit Pathways, faced a critical decision about his organization's growth. Confit Pathways, an Australian not-for-profit, supported incarcerated youth through fitness-based mentoring programs delivered by trainers with lived experience in the justice system. Although Confit Pathways had demonstrated a promising social impact across youth detention centres and multiple states, Kwon was determined to expand Confit Pathways’ reach into more states. However, his commitment to employing mentors with lived experience created challenges for scaling, and Kwon had to determine how to grow while maintaining the authenticity, credibility, and quality that underpinned Confit Pathways’ success.

Learning Objectives

This case is intended for use in introductory entrepreneurship, social entrepreneurship, business, strategy, and venture planning courses. It is appropriate for undergraduate business and master of business administration students. It would also be helpful for executive courses covering impact-driven enterprises and sustainable supply chains. After working through the case and assignment questions, students will be able to do the following:

Assess the internal strengths and weaknesses of a social enterprise.
Examine the role of lived experience in leadership and mentorship, and its impact on addressing stigma and marginalization in the youth justice system.
Analyze the strategic tensions between growing a social mission and maintaining quality and credibility in a values-driven not-for-profit.
Critically evaluate the implications of organizational structure—particularly not-for-profit versus for-profit models—on mission integrity and social impact.